Upstage AS is a production company that create and coordinate big events, including the setup of the stage, lighting, sound and much more. From backstage, they create the unique visual and sound experiences that the audience see.

The identity is therefore based on the mantra that they ´stand behind´. While creating experiences, they are invisible – working behind the scenes. This is reflected in the logo, which is folded and the main part, being the logotype, is placed on the back when used on any physical application.

The relevant information is placed on the front (the scene) with an arrow pointing to their name, Upstage, on the back (backstage). Communicating that: Upstage is behind.