viaxx

A family run business from the harbour town Genova, making and distributing organic food. A pattern with a distinct color scheme inspired from the sea is consistently used on all packaging, making it easy to recognise. The labels are kept very simple, yet informative, and the typefaces chosen are inspired by Italian culture. The crest used in the logo and on the packaging is to emphasize the family aspect, and details in the logo reference the main street of Genova- from which this business has taken their name.

 

all_three

grissini

polenta

rice